Title tags are HTML elements you can use to designate the name of a webpage and are displayed on SERPs as the clickable result title.

In our experience, these on-page SEO technical best practices are easy to achieve and deliver the best returns for your content. There are many technical aspects of a webpage that can be optimized with on-page SEO to increase your page ranking, and they include: It uses content and technical elements to improve the quality of a page, so the more on-page SEO optimization you do, the more traffic you'll get to your website and the more relevant that traffic will be. It can also help determine how well that page ranks. On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP. Today’s incarnation uses both on-page and off-page optimization techniques to ensure high-quality websites make it to the top of search engine result pages.īut what are on- and off-page SEO, and how can digital marketers use them to serve their company or clients? That’s exactly what this blog will cover, so read on to learn everything you need to know about modern SEO best practices. Over time, SEO has become a sophisticated and technical practice informed by web user behavior. Since the early days, organizations have used it to reach new audiences, drive traffic to their websites, spread knowledge, and drive growth.īut what is SEO and how has it changed since the times of keyword stuffing and filling pages with backlinks? Search Engine Optimization (SEO) has been around for almost as long as the internet has been public.

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